AIFT Seminar by Prof. Lijun MA
691 691 people viewed this event.
Prof. Lijun Ma conducted a seminar on “Fan Cultivation and Monetization with Network Effects: Competing Influencers and Collaborating Brands” on 17 Jul 2024. The study focused on the dynamics of influencer marketing, where influencers monetize their fame by charging commission fees for promoting brands’ products. The research explored the commission model in influencer marketing and examined the cooperative strategies employed by brands. The seminar facilitated in-depth discussions among the participants, allowing them to exchange valuable insights on the evolving landscape of influencer marketing.
